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New lens design “harnesses the power of AI” to deliver instant sharpness in motion, says Essilor
Essilor pulled out the stops for its UK launch of the Varilux XR series lens in London on May 24. I was treated to an elaborate event, featuring dynamic speakers, glossy videos, immersive 3D simulations, and master of ceremonies Paul “The Sinnerman” Sinha from TV’s The Chase.
Before delving into the innovations behind the new XR technology, the Essilor team offered up some fascinating facts. By 2030, a third of the world’s population will be aged 40 or over, noted Aude Bouillet, Head of Product Marketing for North Europe – and by 2050, the number of presbyopes will double from 2 billion to 4 billion. Meanwhile, Sebastien Fricker, R&D Lens Design Manager, explained that we make an average of 100,000 eye movements a day. If we’re smartphone users, this includes looking at our screens a lot – on average we receive around 80 notifications a day.
All this eye activity forces progressive lens wearers to slow down to maintain visual sharpness, said Alan Pitcher, Commercial Director for Wholesale Lenses. The new Varilux XR technology, however, has “harnessed the power of artificial intelligence to deliver the first eye-responsive progressive lens for instant sharpness in motion… predicting the patient’s visual behavior [and] ensuring precise positioning of the focus zones adapted to each wearer.”
Apparently, Essilor’s R&D team used more than “one million pieces of exclusive real-life data” to power the AI design – supported by a digital twin that replicated a patient performing multiple realistic visual tasks in a 3D environment. The result? The ability to capture “the exact detail that a wearer needs a spectacle lens to deliver,” cover “every single prescription,” and create “the first eye-responsive lens that respects the natural behavior of the eye.”
It all sounds very impressive – but will it allow you to confidently read that pop-up advert from Naked Wines as you trot down the stairs without breaking your neck? The proof of the pudding and all that... Still, we will be hearing a lot more about Varilux XR in the coming weeks, as this is going to be Essilor’s biggest marketing campaign to date.
Anyway, the lenses are now available to order. And if you need more convincing, Essilor is hosting a series of seminars on its Leonardo training platform, offering “a deeper understanding” of how the lenses work.
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